London and South East News

Marketing Toolkit

Posted in News London and South East

Following the last recession, many women left large organisations to set up on their own.

Unfortunately, procurement within our industry favours large organisations and lacks the flexibility required to support this emerging group.

Having understood the need for a collaborative platform from which to start addressing these issues, in 2016 NAWIC LDN & SE launched the SME Business Breakfast Club. In September, Diana Chrouch, Director of Chrouch Consulting, attended one of our sessions and something clicked.

The event, an open discussion focused on best practices to make the most of our teams, showed her the value her expertise could bring to business leaders within the construction industry and just a few months later, following a presentation by Diana to the network, this collaborative project was born.

Our vision:

NAWIC emerged from a group of women who were working in construction and doing business with each other. Looking to build a professional network from which to support their peers and businesses, those women created an organisation which now has a global scale.

Over the years, our work has remained focused on that original vision and commitment and this is something we share with Diana Chrouch, whose extensive experience has recently seen her involved in the “UK Economic Blueprint for Women” which aims at creating opportunities for small and medium businesses by redefining procurement routes.

The toolkit:

The Marketing Toolkit is a free resource for women in the construction industry and we are actively seeking sponsorship to enable us to continue to develop and provide this important support.

The Marketing Toolkit was created in a partnership with the National Association of Women In Construction - NAWIC and marketing expert Diana Chrouch to provide free access to the tools and resources that women need to enable them to build the skills and ‘know how’ they need to compete effectively for business in the sector.

A key aim of this project is to support the development of women as suppliers of skills and services to tier 2 businesses within the construction industry. As a result, we are especially interested in those businesses driving a diversity agenda.

See more here:

(LINK)

Next steps:

We have created a website from which we will be sharing the tools . The website has a section where you will be able to share your own tips and help others.

We will be looking for volunteers to test the website and help us take the project forward. We will also be looking fro sponsors.

If you are interested in joining the project, email us at This email address is being protected from spambots. You need JavaScript enabled to view it.